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Light is everything in photography. The job of a photographer is to capture light into an still image. As photographers all the time we spend fiddling with white balance, thinking about exposure, tone, contrast is basically all about trying to best capture the light we see that reflects back off our subject.

Looking back over a couple of recent photographs it is immediately apparent that the reason they work as photographs is because the lighting conditions are just right.

Product Photography Lighting

With product photography (indoor studio product photography) the aim of the game is to create your own light. In the studio you have full control to light the subject exactly how you want it in order to get the best shot. This doesn’t mean that you need huge expensive lighting to make great product shots.

Natural Lighting

At the opposite end of the scale to studio lighting is natural light.Many portrait photographers use reflectors to bounce light onto the subjects face from either the opposite side of the main light source (in this case the left side of the frame) or under the subjects chin, in both cases to prevent excessive shadows. With this shot there was no need as the model was leaning over a white table.

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