Researching scratch videos apart from getting a definition on Google that’s about as far as I got, I don’t know much about this movement so I don’t generally know what I’m looking for. However I did managed to find this CK One Shock Ad that is reminiscent of that area, just shot in a more digitally know way today. I really did enjoy the idea of like it being rewound, rewinded and played, that sort of idea about how fashions come back around in circles. However if I was to do something scratch related to fashion I don’t know if I could achieve something of this look, I mean I may want to experiment with the idea. I think the next logical step for me is to look at some Contemporary Fashion Photographers like I said before, get some idea from there and then do an action plan for what I want to achieve.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s